Using social media to organically migrate sales
Chalada
Role:
Having a tight budget to grow the social media community organically. Focusing on engagement actions, influencer marketing, user-generated content, and using the channels as a place for new leads and existing customers to have a great and smooth experience. Leading content creation for every fashion-season.
Challenge:
Chalada is a shoe brand based in Santiago, Chile. It’s part of a group of brands owned by Tornero, Ltda, one of the country's biggest shoe importers. The company has been fully focused on brick-and-mortar with more than 45 stores across the country. In 2010 the online presence of the brand was zero.
Solution:
Knowing that the online world was moving at a fast pace. A renowned company needed to build its online presence. Moving some of the historically assigned resources for stores, slowly, the online component started to be a fundamental part of the business. Since then, the online sales have grown over $500,000 yearly, and the social media community has reached over 60k followers on Facebook and 16K on Instagram.
